JCAryan CultureJournal of Indian History and CultureVol. 29OpenJournal of Indian History and CultureThe Devi in the Diva: Myths, Archetypes, Brands, FilmsBy Shyaonti TalwarShyaonti Talwar’s *The Devi in the Diva: Myths, Archetypes, Brands, Films* (2022) explores Indian goddess archetypes and their manifestations in contemporary popular culture, including films,…June 2022Vol. 29pp. 379–385Indian Goddess ArchetypesGoddess Myths AnalysisPopular Culture Manifestations+2